Sigi & Sepp's Toy Store brings the spirit of Sun Valley indoors. Across custom illustrations, handcrafted details, and playful destinations, the surrounding mountain landscape becomes an imaginative world to explore. As the seasons change, so, too, does the store, with shifting colors, woodland creatures, and storybook scenes celebrating the character of the resort year-round.
A Four-Season Experience: Details in Every Corner
Struck approached Sigi & Sepp's Toy Store as a handcrafted environment, with nearly every element conceived as an original expression of the brand. The studio created custom artwork, one-of-a-kind furniture, window displays, floor fixtures, cabinetry, and dimensional installations designed specifically for the space. Hand-painted details extend across walls, ceilings, millwork, and display surfaces, giving the store a highly personal, artisanal character. This attention to craft transforms the retail environment into a richly layered experience, where illustration, fabrication, furniture, and decorative detailing work together as one cohesive design.
Custom Installations with Characters and Products
Struck created an immersive world for Sigi & Sepp's Toy Store at Sun Valley Resort through original characters, illustrated signage, custom installations, and environmental storytelling inspired by the changing mountain seasons. Spring comes alive with nesting birds, emerging wildlife, blooming flowers, flowing rivers, fish, and insects. Each detail makes the store feel active, playful, and connected to the natural rhythms of Sun Valley.
As the seasons change, so does the personality of the environment. Summer foliage transitions into the winds and turning leaves of fall, while winter introduces snow-covered landscapes, hibernating animals, and quieter mountain moments. Original artwork, dimensional displays, ceiling treatments, and seasonal color palettes work together to transform the store into a continually evolving storybook landscape—one that celebrates the wildlife, weather, imagination, and year-round character of the resort.
Sun Valley Resort: Where Woodland Creatures Play
Struck explored the potential of a fictional story to define an environment inspired by the mountain resort and the surrounding valley. Animals, native flora, and the changing seasons all became part of the narrative.
The store features distinct destinations, including Basecamp, Lazy River, Winter Hibernation, Nesting Birds, and Stargazing. Each invites guests to explore a different aspect of the outdoors through an imaginative retail experience.
Nestled within the mountain-inspired setting, display shelves take the form of tents, pinecones become lamps, and plaid carpeting evokes the warmth and texture of a wool blanket. Together, these details create an atmosphere that brings the spirit of the outdoors inside.
Winter, Spring, Fall & Summer Fest
Struck created a fully immersive retail experience for Sigi & Sepp's Toy Store at Sun Valley Resort, capturing the spirit and imagination of a year-round mountain destination. Custom wall fixtures, illustrated murals, dimensional displays, and imaginative ceiling treatments bring the resort environment indoors.
A carefully curated color palette shifts with winter, spring, summer, and fall, allowing each season to establish its own mood and personality. Together, these elements create a playful, memorable environment that transforms the store into an evolving experience inspired by the beauty, adventure, and character of Sun Valley.
