Nickelodeon's unmistakable personality doesn't stop at the screen. Across its Burbank campus, the brand was woven into shared spaces, bringing its creative history and irreverent spirit into the everyday lives of the people who make the shows. The result: an environment that feels unmistakably Nickelodeon without relying on logos and characters to do all the talking.
An Iconic Branded Campus
Nearly two years after our engagement began with stakeholder interviews and site visits, Nickelodeon broke ground on its new 100,000-square-foot studio in Burbank.
We were asked to help bring the brand's identity to life throughout the building's public spaces. From key areas of the lobby to the employee café and courtyard, the goal was to weave the brand into the environment in ways that went beyond the overt use of logos and characters. Celebrating the iconic content that gave Nickelodeon its personality, along with the people who created it, brought a sense of irreverent fun and history to the building. The result was an environment that reflected the studio's distinctive creative spirit while making its brand an integral part of the everyday experience.
