At the Grand America, Jou Jou offers an escape from the everyday into a world of fire-breathing dragons, elusive fairies, and peculiar monsters. From the store's interior to its identity, merchandise, and original creations, every element helps bring that imaginative world to life. The result is more than a toy store. It's an invitation to rediscover the joy of curiosity, at any age.
A Curious Boutique for Toys and Treats
The Challenge
There's no denying that the Grand America Hotel is a premier luxury destination in Salt Lake City. So, when the opportunity arose to design another retail space in this exceptional setting, we were thrilled to be involved.
With a relatively small footprint and the challenge of creating an experience unlike any other toy store, our teams recognized that blending tactile experiences with technological wonder could lead to something truly special.
Our Approach
Jou Jou offers a curious and whimsical escape from the humdrum adult world—a realm where imagination takes flight through fire-breathing dragons, elusive fairies, robot warriors, and peculiar monsters.
We embraced the challenge of bringing this imaginative environment to life. The haven for childlike curiosity included a striking new interior, a complete brand identity, promotions, merchandise, and packaging, along with original toys and books. The result was a magical, interactive experience for visitors of all ages.
